Franchise Equities, Inc. was founded in 2019, and is well positioned to become the leading brand implementation firm in the franchise space. Our founders and partners have had the opportunity to invest in several amazing franchise brands. Our team members play an active role in personally supporting each company we work with since the start.

David Lee

Founder and Managing Member

David Lee is the Founder and Managing Director of Franchise Equities, Inc. Mr. Lee began his career on Wall Street in 1994, and during the past twenty five years, he has gained extensive experience in both finance and franchising. Mr. Lee has consulted with a wide range of franchised and non-franchised organizations in the U.S. and abroad. He specializes in partnering with emerging brands, developing and executing effective business growth and operational management strategies. As the Founder of All-Star Franchise, LLC (www.allstarfranchise.com), Mr. Lee has also gained extensive experience in managing multi-unit franchise assets.  Over the course of his more than 13 years in franchising, Mr. Lee has been a franchisor, franchise operator, developer, multi-unit operator, and founder of three different franchise companies. 

In addition to franchising, Mr. Lee’s experience also includes more than 23 years in investment management and financial planning for individual and institutional investors. He currently serves as Managing Director at Primary Capital, LLC, a FINRA registered broker-dealer. Prior to joining Primary Capital, he was an Investment Manager at Morgan Stanley and also served as Vice-President at Charles Schwab and Co. He earned his bachelor's degree in finance from the University of Houston (Downtown) and holds FINRA licenses 4, 7, 9, 10, 24, 27, and 66 securities registrations.

In 2019, Mr. Lee formed Franchise Equities to offer access to private securities to the general public that were previously inaccessible. Through this initiative, Mr. Lee will be able to fulfill his mission to create jobs. provide opportunities, and stimulate economic growth through job creation. 

Zackary Flodeen, CFA

Chief Financial OfficerFounderand Managing Member

Zack Flodeen is the Chief Financial Officer of Franchise Equities, Inc.  In addition to this role, Mr. Flodeen is also a consultant with Tenet Financial Group where he provides small business owners with guidance the best ways to capitalize their businesses.  Tenet Financial Group specializes in working with franchise based companies.  Mr. Flodeen has over 15 years of experience providing investment guidance and analysis. Mr. Flodeen’s career has previously been involved with a number of investment and asset management firms where he has advised high net worth clients as well as helping other advisors on their investment management strategies.  These firms include Charles Schwab & Co., ING Investment Management, and Fisher Investments. 


Mr. Flodeen earned his bachelor's degree from the University of Wisconsin – Whitewater, and he is a CFA Charterholder.  He maintains membership in the CFA Institute and the CFA Society of Houston. 

Schuyler Reidel

Vice Preseident - Legal CounselFounderand Managing Member

Schuyler “Rocky” Reidel is the Vice President - Legal Counsel of Franchise Equities, Inc. Mr. Reidel is also the Owner and Managing Attorney for Reidel Law Firm, a law firm which assists business clients in franchise law and international trade law, and Managing Member of EliteFDI, LLC, a consulting firm which assists foreign direct investors invest within the United States. Within his law practice, Mr. Reidel has represented franchisors and franchisees around the world in expanding their franchise systems while maintaining the required compliance. With EliteFDI, Mr. Reidel has assisted foreign investors in evaluating, choosing, and consummating investments in US based projects. 


Schuyler is admitted to practice law in the State of Texas, The US Southern District Court of Texas, and the Court of International Trade. He is also a licensed US Customs Broker. 

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